Save some love for the VW Touareg Executive

Volkswagen’s flagship SUV is unfortunatly often times over looked in the luxury SUV segment. I say this because the streets of Florida are littered with BMW X5s, Mercedes GLEs (formal called the ML class), Audi Q7s, and Porsche Cayennes. But I rarely see a VW Touareg, despite its beautiful styling and plush interior. Dollar for dollar, the Touareg beats all of them.

The Volkswagen Touareg is unique amongst its VW brothers and sisters not only because of its price point (starting at 50k), but because the Touareg is targeted specifically against the luxury segment which includes its two cousins, the Audi Q7 and the Porsche Cayenne. The latter with which is shares its underpinnings with. The executive trim level cuts the margins even closer (starting at around $60k) because of all the standard premium equipment.

With both the exterior and interior, the Volkswagen Touareg Executive says the luxury. The exterior styling is beautiful with 21 wheels, and the interior compliments the exterior by using Vienna leather and wood trim – Although I am not sure if it is really wood. VW wanted to make sure occupants are at the optimal climate, by making the seats both ventalited and heated, and offering tri-zone climate controls standard of the Executive trim level. Additional features include Park Distance Control (Park Pilot), a 360-degree camera for parking, Adaptive Cruise Control, and Lane Change Assist.

Standard on all Touaregs is VW’s “4 Motion” all-wheel-drive system. It works similar to Audi’s Quattro all-wheel-drive system which uses a computer to transfer power between each wheel in order to provide drivers with optimum traction. I drove the Touareg on a combination of dry and wet surfaces and the system worked beautifully. I didn’t get a chance to test the Touareg’s terrain response system, which optimizes the all-wheel-drive system for off-road and snow use, but I heard from other journalists that is works well.

You get all of these features for cost of a barely equipped BMW X5, which makes VW Touareg Executive one hell of a bargain!

The only reason why I can understand someone buying a BMW, Mercedes, or Audi over the Touareg is vanity. Let’s face it, VW is “the people’s car.” It is a little hard to justify $60k for a VW when it is seen as the bargain German car manufacturer, but that can work in your favor. I like how the VW Touareg is luxurious, but understated. If an executive is driving a Mercedes, employees are likely think the executive is getting paid too much and that they are not getting paid enough. But if an executive is driving a VW, employees are likely to think they are on an even playing field… Just don’t give them a ride in it!

We all of the premium amenities, I urge you to give the VW Touareg Executive some love next time you are shopping for a luxury mid-sized SUV. It is true German Engineering without the German Engineering price point.