Happy Labor Day from the USA! Pickup trucks started life as common work vehicles, but they have more recently evolved into the preferred luxury vehicle for well-to-do blue collar workers, as well as white collar works who don’t mind getting themselves dirty.
One of my most recent test vehicles was the 2020 RAM 1500 Limited EcoDiesel. It is the most luxurious truck on the market; it is in a league of its own. So I am not quite sure if I should compare it to other trucks or a big luxury sedan designed for heads of state, like the Mercedes-Benz S-Class. To be fair, this is a $72,000 pickup truck.
Like you would expect on a luxury sedan or suv, the 2020 RAM 1500 Limited that I tested featured a cabin wrapped in leather: on the dash, doors, seats, steering wheel, and armrests. The seats are both heated and cooled. Wood trim is tastefully presented on the dash and doors. Additionally, fancy stitching in unique patterns brings an arguably new level of sophistication for a 4X4. I personally think the stitching is a little much, but I think buyers of this truck will like it.
The vehicle is enhanced with the latest technology: a gigantic touch screen infotainment display, 360 degree cameras for parking, automatic emergency braking. Oh and by the way, the truck can use computers to park itself.
Also like you would expect on a luxury sedan or SUV, the 2020 RAM 1500 Limited EcoDiesel has adjustable ride height and comfort settings. You can raise the entire truck for off-road use, you can raise the back for hauling a trailer, you can lower the truck to make it easier to get into, or soften the suspension for a comfortable ride. When at highway speeds the RAM 1500 Limited will automatically lower itself in order to improve fuel economy.
The $5,000 optional 3.0L EcoDiesel V6 powertrain on my test vehicle supplied me with nearly unlimited driving range, at 32 mpg with an unusually large gas tank. The engine only has 260 horsepower, but it delivers 480 pounds of torque.
Because this is in fact a pickup truck designed for work, RAM made sure the 1500 Limited can get the job done. It can be optioned to have full off-road capabilities, complete with a low-speed four-wheel-drive system. You can also two up to 12,750 pounds.
And in case you missed geometry class, there is a job site cheat sheet hidden underweight the center console’s storage compartment.
So whether you are a blue collar laborer building homes, or a white collar worker who needs to haul his boat to the lake, you can get the job done in luxury and style.
Unsolicited Bonus: As a thank you to all of the laborers who build this country’s homes, office buildings, and infrastructure, RAM Trucks is offering a sales event of up to $4,500 off the price of a 2020 RAM 1500.