I wrote a First Drive review on the Genesis G80 a few years ago, back when it was called simply the Hyundai Genesis. The vehicle hasn’t changed much outside of the rebadging. It is still the same great car with german like styling, but it is more affordable and has double the warranty. When compared to the competition, for a little over $50,000 you can get a fully loaded G80 with ventilated leather seats and a 311 horsepower 3.8L V6 motor OR a base E-Class with vinyl seats and 240 horsepower 2.0L 4-Cylinder motor.
Obviously a lot of people are driven (punt intended) by the Mercedes badge, which is why the G80 is no longer technically Hyundai product. Genesis has spun off into its own manufacture. If you want to buy the car though, you will still be forced to visit a Hyundai dealer until Genesis starts building their own dealerships. You won’t have to visit the dealership for oil changes though because the marque has created “Genesis Service Valet.” The program offers owners the opportunity to have a service professional pickup your vehicle for service and deliver a loaner vehicle complimentary. You also get free scheduled maintenance for 3 years or 36,000 miles.
Now on to the good stuff… The interior of the Genesis G80 is suburb. The seats are wrapped in Nappa leather and the dash featured genuine wood trim – Nappa leather is an expensive option on the German competition. The seats are also heated and cool, and the steering wheel is heated. Above the dash you will find a full-color heads up display so you no longer have to look at the speedometer to check your speed. The Genesis G80 is a fairly quite ride on the highway, until you crank up the 17-speaker Lexicon Surround Sound system. While Lexicon doesn’t have the brand name of Burmester or Bang & Olufsen, it does deliver a comparable sound – standard issues on the G80 of course. It seems that Hyundai executives told their engineers to buy a Mercedes-Benz E-Class, BMW 5-Series, and an Audi A6, then to make a car that is just as good, but cost less.